Authentication Forum

About the Show
Winning the War – Combating Counterfeits

Counterfeiting remains a pressing issue to the industry with its consequences being far beyond the reach. Counterfeits not only pose a great risk to brand owners and profits, however it effects the end consumer and economies at large posing a serious challenge to all industries on a global level. It is imperative to develop a multi-disciplined approach and create an all-encompassing strategy in order to fight the global anti-counterfeit battle involving policy makers, corporations, law enforcement bodies and regulators.

To combat the above challenges, The Authentication Solution Providers’ Association (ASPA) and Messe Frankfurt India are organising the 3rd Annual Edition of The Authentication Forum 2019, a Leadership Summit on Anti-Counterfeiting and Brand Protection, scheduled on the November 7 — 8, 2019 at The Lalit, New Delhi.

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Our Speakers

Abhishek Kishore Gupta

Partner, KPMG India

Ajey Shrikant Shiledar

Chief Marketing Officer, Jindal Stainless

Amartyaa Kumaar Guha

Associate Director- Supply Chain, Flipkart

Amit Kale

Assistant Vice President- SME Packaging, Automation & Quality Control, Reliance Industries Limited

Arshad Jamil

Associate Vice President & Head- Intellectual Property Rights, Biocon Biologics India Limited

Arun Malhotra

Auto Industry Expert & Former Managing Director, Nissan India

Ashraf Ali

Anti-counterfeit Manager – INDIA, Bayer CropScience Limited

Bejon Misra

Founder Consumer Online Foundation and International Consumer Policy Expert

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Featured Industries

Pharma

India being one of the leading global producers of low-cost generic medicines has opened up the gates for counterfeiters making Pharmaceutical industry the most counterfeited industry in India. With the increasing trend of buying medicines online, there is a big rise in the number of online pharmacies which can be proved as dangerous trend in future if not regulated properly. Counterfeit drugs not only shrink profits of pharma companies, it also poses a greater threat to consumers causing serious health issues and ... read more

Who Should Attend?

•Drug regulatory agencies, customs

•Packaging, labeling and converting companies

•Pharmacists

•Healthcare research organisations

•Healthcare professionals

•Director, Head, VP - Security and Intelligence

•VP, Head, VP – Packaging & Development

•Pharmaceutical manufacturers and distributors

•Pharmaceutical industry and professional associations

•Authentication technology suppliers

•Head - Quality Assuarance

•Head - Supply Chain, Logistics

•Head - Legal & Company Secretary

FMCG

India is one of the world’s biggest producers of FMCG products. The burgeoning USD 13 billion FMCG sector in India- the fourth largest in terms of market size has reached Rs 3.4 trillion (US$ 52.8 billion) in FY18 and is estimated to reach US$ 103.7 billion in 2020. While the online FMCG market is forecasted to reach US$ 45 billion in 2020.

The FMCG market in India is largely fragmented and unorganized thus remains the worst affected industry due to counterfeiting which accounts for over 30% of business revenues, according to industry reports.

Huge income disparities are creating a market for cheap alternatives to ... read more

Who Should Attend?

•CEOs /CXOs / CMOs & Key Decision Makers

•Top Leadership of Big Retail Enterprises

•Retail & eRetail Startup Founders

•FMCG Professionals across Management Level

•Supply Chain Heads

•Technology Service Providers

•FMCG product companies

•Food processing companies

•Food & Beverages, Household Care, and Personal Care

•Merchandiser

•Store Supervisor & Inventory Controller (Materials)

Crop Protection (Pesticides, Insecticides, Seeds)

India is one of the leading grain exporters in the world with a worth of $26 billion a year. Currently, Indian farmers spend $125 million on pesticides every year. Such great demand inevitably attracts counterfeiters. According to a report from the Indian Chamber of Commerce, the use of ineffectual, illegal products leads to the loss of 10.6 million tons of food per year.

Fake pesticides pose a real life challenge to India’s economy, it is not only compromising sustainableagriculture but also posing ... read more

Who Should Attend?

•Crop/Plant Protection Officer

•DGM, Manager, Head- Supply Chain

•Manager, Head, Analyst- Quality & Assurance

•Procurement Officer/ Manager- Agrochemicals

•Legal Officer

•Food certification companies

•Vegetable Specialist

•Agriculture Machinery

•Head Sourcing, Procurement and Logistics

•Head of Strategy- Agribusiness

•Faculty of agriculture

•Food Scientist

•Crop protection companies

E-commerce

The global economy is swiftly moving towards digitization. With the Rise of Digital India, we see newer e-commerce websites popping up every day, tapping a huge number of tech savvy internet shoppers of today. The Indian B2C e-commerce market is estimated to rise to USD 200 billion in 2026, while B2B e-commerce was estimated to be around USD 300 billion. ... read more

Who Should Attend?

• e-Retail Professionals

• Heads & C-level executives of Retail & e-Retail

• e-Retail Startups, Serial Entrepreneurs

• Brand/Category Heads

• Director, Manager, Head- Category

• Head, Director - Supply Chain, Logistics

• Director, Head, VP- Customer experience

• Consumer Intelligence Agencies

• Merchandisers/Brand Heads/ Consultant/ Analyst

• Trademark Owners

• e-Retail Solution Providers across Technology

• International Retailers, Importers, Manufacturers

Automotive Components

Today, the Indian auto industry has emerged as one of the fastest growing markets in Asia. The Indian auto components aftermarket is expected to touch 75552 crores by FY19-20 and is expected to register a turnover of US$ 100 billion by 2020 as estimated by Automotive Components Manufacturers Association of India. However, the counterfeit business in the auto industry is a rapidly growing issue, affecting automotive parts, accessories, packaging and the vehicles segment as a whole.

The gravity of counterfeiting in auto components is on the extreme, as the market is full of forged goods ranging from fake engine components, fake engine oils, coolants, brakes to fake ... read more

Who Should Attend?

• GM, Head, Director, President- Aftermarket

• Aftermarket Strategy Head

• Head - Quality & Assurance

• General Manager, AGM, DGM – Quality & Assurance

• General Manager, DGM, Head – Exports

• Director - Exports

• Head, President, Director – International Business

• General Manager/Head/DGM-Marketing

• Chief Operating Officer

• Director - Strategy

• GM / DGM / Head – Marketing (After Market)

Key Topics of Discussion

Counterfeiting Landscape in India: Role of Government and Industry in Curbing Counterfeit Menace
Counterfeiting Analysis from a Global perspective: What other Countries/Global Brands are doing to combat Counterfeiting
Consumer Empowerment in The Fight Against Fakes
Implementing an End-to-End Anti-Counterfeiting System- Perspectives from different Industries
Evolution of Brand Protection & Anti-Counterfeiting
Anti-counterfeiting and Supply Chain Security
Adoption & Implementation: A Way Forward

Key Takeaways

Assessing

needs for authentication to accelerate economic development

Discovering

the opportunity of emergent technology to nab counterfeiters

Evaluating

the challenges of e-commerce ecosystem

Establishing

refined IP enforcement strategies and Brand Protection Plans

Understanding

the coordination challenge: Effective coordination with law enforcement bodies

Testimonials

We are going to make a very modern Intellectual Property Rights (IPR) era in India and that would lead to creating people investing into the brand and that will lead to a knowledge economy which in turn will make India a far better place and developed place.

Shri. Suresh Prabhu

Honb’le Union Minister, Ministry of Commerce & Industry, Government of India

Even as industry revenues take a major hit by counterfeits, the biggest loss is to the consumer. All of us need to work together to address this growing concern and the panel discussion with various cross-sector stakeholders at this important forum will serve this purpose.

Dr. R. C. Agrawal

Registrar General, Protection of Plant Varieties and Farmers Right Authority, Ministry of Agriculture & Farmers Welfare

Messe Frankfurt and ASPA have organized the event successfully, this is first of the kind event in India which has addressed counterfeiting issues. It has also provided an opportunity to network with the people from different industries. More of such conferences are required in future and I would definitely be the part of The Authentication forum next year

Pramod Krishna

Director General, Confederation of Indian Alcoholic Beverage Companies

It has been a good conference and we were able to network with people from different industries who can provide solution we are looking at. The conference was able to deliver the main agenda of fighting counterfeiting.

Suresh Prasanna Jamadagni

AGM - Channel Management & Credit Control, Tata Motors Limited

Indian government is taking big steps in digitising agriculture sector to ensure farmers rights. Measures like traceability & anti-counterfeiting solutions will ensure the quality commitment of agricultural products produce in India.

Dr. S. K. Singh

Scientific Advisor to Union Minister of Agriculture

This has been a very good conference. A great mix of strategic issues and product solutions. It is an excellent idea to bring together leads from government, brand owners and the solution providers. This cross industry conference has helped in providing solutions to tackle the challenge of counterfeit.

Robin Mackenzie

Marketing Director, De La Rue

Past Editions at a glance