About the Webinar

A multi-pronged corporate brand protection strategy and robust IP enforcement are key to preventing the menace of counterfeiting. Online brand enforcement becomes an additional responsibility in this age of e-commerce boom to protect trademarks in the ever expanding electronic environment. The way forward is with smart authentication solutions that provide your valuable brand a dual secure shield not only at the physical / packaging level but also at a digital level, enabling track-and-trace monitoring capability and ensuring integrity across the entire supply chain. Consumer education, awareness and engagement programs have an essentially important role to play and are part of any responsible brand’s 360-degree approach towards security of the brand itself and its all-important customers.

The webinar would feature a Panel discussion among a distinguished and diverse panel of experts sharing rich insights and experiences in brand protection best practices applicable across industries/sectors and product groups.