Investing in your corporate brand involves much more than just marketing and messaging. A well-designed and implemented brand protection program with the right solutions will safeguard brand equity integrity, and consumer safety.
With business risks on numerous fronts including online brand protection, supply chain integrity, investigating and checking brand infringements and combating counterfeit hotspots, a multi-pronged corporate brand protection strategy becomes crucial for every business and brand owner. While many brand owners are adopting these solutions or planning to do so, there are challenges such as avoidance of product recalls, maintaining quality control, combating product counterfeiting, transparency in the supply chain, and compliance with the latest regulations.
Organised in collaboration with ASPA, the virtual summit would feature two inter active Panel discussions among a distinguished and diverse panel of experts who would share their rich insights and experiences in brand protection challenges in the current scenario as well as insight on designing and implementing brand protection solutions that are applicable across industries/sectors and product groups.
Session I | |
Time | Title |
---|---|
02:00 - 02:20 PM : | Welcome by ASPA representative |
Keynote Address by Hon’ble Chief Guest | |
02:20 – 02:35 PM : | Panel Discussion I - Designing Brand Protection Solutions Key Discussion Points - Change in Brand protection approach - Designing and formation of the brand risk management team - Assessment of Brand risks and challenges - Assessment of regulatory compliances - Identification of authentication solutions |
03:20 – 03:30 PM : | Q&A |
Session II | |
03:30 – 03:45 PM : | Case Study by Authentication Solution Providers |
03:45 – 04:00 PM : | Product Presentation Promising/Upcoming Innovative Authentication Technology |
04:00 – 04:45 PM : | Panel discussion 2 - Implementing Brand Protection Solutions Key Discussion Points - Finding the right authentication partner - Integration of authentication solutions - Monitoring and developing IP enforcement strategy - Measuring the success and enhancement of brand protection solutions |
04:45 – 04:55 PM : | Q&A |
Protecting lives and securing the pharmaceutical supply chain during COVID-19 | |
Friday, 11 June 2021 | Time: 3.00 – 4.30 pm | To know more...Download Post show report |
Best practices in Brand Protection and IP Enforcement: A cross industry perspective | |
Thursday, 30 September 2021 | Time: 3.00 – 4.30 pm | To know more...Download Post show report |