Yoav Lotan is the HP Indigo Labels Business Manager for the APJ region. He has been leading the Labels Product Marketing team for HP Indigo for 6 years at HP Indigo HQ in Israel before relocating two and a half years ago to Singapore to cover the Labels segment in Asia. In recent years Yoav has been working with industry leading convertors and brings a wide view on worldwide trends and their impact on convertors current and future production floor needs.