Pramod has a two decade distinguished career in the Army from where he sought premature retirement as a Lt Col in 1991. For the last 28 years he has been in the Alcoholic Beverages Sector. From last 23 years he was the Director General of the Confederation of Indian Alcoholic Beverage Companies (CIABC) - the Apex Industry Body of the Wines & Spirits India. His vast experience in understanding the complexities of counterfeiting of Liquor Brands inspired him to deep dive into the technology innovations for FMCG industries in general & alcoholic Drinks in particular in the space of Authentication & Consumer Engagement. He has been a key note speaker at a number of Seminars & Conferences globally.

Currently he is Vice President Global Opportunities RAIDAtech & Advisor to Original 4 Sure.