Nityanand Shenoy is currently the President & Managing Director of PRS- Permacel Pvt Ltd. He is a B-Tech in Mechanical Engineering from NIT, Surathkal and an MBA in Marketing & Finance from IIM Bangalore.

He is a well-known figure in the brand protection industry in India and has been associated with ASPA since inception. He is also well known in the printing industry, especially in the area of automobile graphics. In addition, he is the joint holder of many technical patents in the area of brand protection and printing. Currently he is on the governing board of ASPA. He is also the President of IIM- Bangalore Alumni chapter- Mumbai and member of the Global Alumni governing board.